![]() ![]() He wants it to be an umbrella organisation through which artists can develop and market their products worldwide. Though he is multitalented, Campbell’s focus is now on making ceramic items under the brand of Khadabra – Hands in Clay. If you want to be different, it has to start in the mind,” he strongly suggested. If you want to make money, it has to start in the mind. “Money does not make money everything is from human imagination. Since his return to Jamaica in 2011, he has developed a businesslike attitude towards his art and is back on his feet. He was doing arbitrary ‘one-of-a-kind’ pieces that could not sustain him, “as opposed to developing a system where you have some products that you sell to tourists, some products that you sell to corporate organisations and individuals, and to Government as awards”.Ī sojourn to Barbados did not work out either, as he said he was struggling despite all the knowledge and skills he had. I was just working randomly as an artist and just working from freedom of the mind,” he recalled. Come check out the Spring Artisan Market at the historic Big Yellow Merville Hall. “I did not identify products for a market. He was just an artist making things, earning some money, and getting a good name. He said he did not understand systems and the business side of art. But Campbell was not always business-savvy with his art.ĭuring his foray in the creative industry, there were points when he was perhaps ‘poor and suffering’, but he has learned from his experiences, and what he has learned has propelled him to where he is today. Along with produce, youll find pastries and artisan breads, jams and award-winning salsa and sauces, Alaskan fish and meats, local raw honey, arts and crafts. He believes in being content with his share but also in creating opportunities for growth. It is for you to identify your share and work towards seizing it by taking action. “Give me your clients, and I will give you mine so we both can grow,” said the man who is not interested in rivalry because he believes that everybody has a share in the market. It is about making creative changes to get different results after identifying the markets and identifying the products to suit those markets.Īnother idea that he had pitched to a fellow artisan is the sharing of their respective clients between them. He produces different things for different clients/customers, or the same product packaged differently for different customers. “Listening to the discussion as an artist, and how people do business in the world, you realise that innovation is important in any business,” he said.Ĭlosely connected to innovation is the idea of diversification. He recalled attending a convention called The Human Imagination at Work in Trinidad in 2014. Knox Perfect Gift Christmas Craft Fair Christmas Chaos Arts & Crafts Market Geeky Christmas Market Yellow Point Artisan Tour Woodgroves Winter Market. “A part of my innovation, since 2011, was to stand out and be different.” “Innovation is the driving force behind being successful,” he said. Sign up for The Gleaner’s morning and evening newsletters. ![]()
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